We are living in the age of super technology where everything is super fast and automated. Be it entertainment, education, finance or business, technology has spread its arms in almost every sphere of the industry. Over the past few years, the world has witnessed an unprecedented level of the growth in the digital marketing and credit goes to the different Digital Trends.
These trends have not only provided a new direction for an online business but it also provides the finest operating capabilities to run an online business successfully. The year 2018, has brought a lot of innovation and new development trends that will enhance the outlook for online business.
Today we will compile major 4 Digital Marketing Trends that will provide a new direction for your business to prosper. These trends can help you to make your business stand out in the cutting-edge competition of 2018
1.Video is Important
Video production & marketing has become one of the trusted digital marketing strategies to elevate the digital presence. Why? Be it YouTube or social media platform including Facebook, viewers prefer to watch videos. According to HubSpot “100 million hours of video are watched every day on Facebook.” Video has become the most trusted way to gain large audience engagement because tones of people watch videos online.
The survey conducted by Statista in 2017 state that 78% of U.S. users and 80% Indian users watched online video content from any device. Thus, incorporating video into your market strategies can help you to elevate your customer engagement.
Rich user-experience is the foundation of the online business. In 2018, digital pioneers look for various options to improve the user-experience of visitors. In past 3 years, Virtual Reality (VR) has widened the world of gaming and entertainment. Thus, marketers have started realizing the importance of VR in the online business. Many entrepreneurs have started using it in their product strategy because VR is expected to see an 18% increase in revenue and a 25% increase in units sold. (Source – Consumer Technology Association’s 2018 )
For Instance – Facebook VR Project Spaces allows users to create self-expressive virtual 360 videos and 3D objects. Furthermore, this advancement will provide a whole new level of the entertainment and an unmatched level of the user experience.
3. Social Media Influencer Marketing
According to influence Central “43% of consumers who check online reviews for items they’ve purchased before, they do so to see if others have had a similar experience and also to see if there is a better product option.” Thus, influence marketing plays a crucial role in the growth of the business.
Influence Marketing and social media are like an icing on a cake for a growth of the business. In fact, many young entrepreneurs believe that social media influencer marketing is a great way to improve the conversion rate of the store. 2018 is a call to advancement in influencer marketing strategy that allows consumers to identify their influencer brand and take some call to action.
4. Artificial Intelligence
According to ubisend.com, “48% of consumers prefer a chatbot that solves issues over a chatbot and 21% of consumers see chatbots as the easiest way to contact a business.”
Chatbots is commonly known as a conversational agent that mimics the written or spoken human script to offer a real-time experience. These finest operating capabilities enable the website owner to maintain their customer engagement without their presence. By 2020, 85% of customer interaction or collaboration will be carried without any human assistance. (Source – Gartner Customer 360 Summit 2011)
These were the 4 major Digital Marketing Trends that will dominate the digital marketing and will not only provide a new horizon to the digital business but also provide new lucrative business opportunities. Start implementing these trends and take your business a level ahead of your competitors. For any technical assistance for Digital Marketing advice or solutions, visit us at buzytech or give us a call at + (91) 11-26397049.